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Text Is Still King for SEO

posted on 16 August 2008 | posted in SEO



open quoteEven though a recent Google gadget has provided us a potential glimpse at Google’s future video indexing technology, and even though both Google and Yahoo! are working with Adobe to get better at indexing the textual content within Flash movie files, for proper search optimization, thinking about your text is still king. According to Adam Lasnik, who is a Search Evanglist at Google, webmasters really need to focus on their text content to make their sites visible to Google and accessible to all users.

Beet.tv has a short video up with Lasnik, in which the Googler talks about SEO and accessibility. Lasnik spends much of the video talking about Google’s efforts working with Adobe to index Flash content, and says that even though Google is making strides in indexing rich media content like Flash, videos, and photos, webmasters need to think about text as the “primary means of communicating.”
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