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Google to monitor page load times for Ad quality measure

posted on 8 March 2008

We've known for sometime that slow loading web pages put people off. They're more likely to click back than wait to see content. Now Google are also taking this into account in regards to Google Ads:-

Google said it is making this change to improve the user experience. "Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business," a Google AdWords team member named Vivian explained in a blog post Thursday. "Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate."

(full article here)

Although Google say this isn't going to influence organic listings:-

A Google spokesperson said in an e-mail that Quality Scores are relevant only for advertisers and do not influence organic search placement.

.....it shows they COULD easily make this a factor in the future for organic listings; after all, slow loading results frustrate Google's users.

Light, fast-loading pages are not only important now, but will be more important in the future.