Content Writing : Quality not Quantity

posted on 3 January 2008 | posted in Content Writing

As the internet gets more populous, it's harder to get your website noticed and attract repeat visitors to your site. At least this is how most people are seeing it these days. So what happens is that people, particularly on blogs, are resorting more and more to controversy and hyperbole. It's tempting to get yourself noticed by social sites like Digg or Reddit by making an eye-catching top-10 list that everybody's bound to disagree with, but the law of diminishing returns applies even to the internet. After a while, your visitors get familiar with your style and it becomes jaded - worst of all, your content lacks any real substance.

The most successful sites are the ones that truly entertain people through humour and originality of thought, and/or impart useful and unique information to the visitor. If you make just 20 posts a year on your website that are truly informative / funny / original and obviously well-crafted, you'll win over more RSS subscribers than 100 weak posts that aren't telling the reader anything compelling or memorable.

As Aaron Wall notes from seobook.com :-

"2008 will probably be a nasty year for online content quality, as the true flaws of PageRank and the selfish nature of bloggers with new found power shine brighter than ever, feeding off one another. Blogs that once acted as hubs spotting good ideas and sending visitors to them will now take your best ideas, reformat them, add a bit of original content, drop the attribution, and get the pageviews they need to get paid. Where they once linked at your new content look for them to link back to their recent greatest hits from 2 days ago. Every post builds off the last. Every blogger for themself. :)"

The internet is getting noisier, but readers are getting jaded in equal measure.

The only way to be a true voice amongst the noise is to maintain a high quality of content on your site - even if that means updating your site just a few times a month.



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