http://www.website-dev.co.uk Over at seobook.com, Aaron Wall's argues for a more engaging experience for website visitors against the shallow experience of viral marketing and wide exposure.:- .....the long run it is much more profitable for most businesses to create a deeper community with stronger and more... http://www.website-dev.co.uk/blog.asp?date=10/31/2008&EventID=32 There are many reasons a web site might just sit there and fail to achieve its goals. Some might be big and structural, such as not clearly defining the site's objectives in the first place. Others might be small, like broken links or an unnecessary splash page. If you're not h... http://www.website-dev.co.uk/blog.asp?date=9/30/2008&EventID=31 In another chapter entitled "The Effect of Expectations", Ariely asks why the mind gets what it expects, and not necessarily the reality of a situation. For example, Ariely conducts an experiment whereby researchers offer students a free cup of coffee, along with some rather unusual co... http://www.website-dev.co.uk/blog.asp?date=9/10/2008&EventID=30 Links are the core of your search engine optimization campaign. Quality authority and trust-building links are tough to get. Here we outline 35 methods you can use to attract links to your website....Full Article >>> ... http://www.website-dev.co.uk/blog.asp?date=8/25/2008&EventID=27 Links are crucial to your website. Without them, your site might live in obscurity. A link from an authoritative site lends you credibility. A link from a popular site sends you traffic. A link from a relevant site boosts your search results. The search engines say you shouldn’t hav... http://www.website-dev.co.uk/blog.asp?date=8/21/2008&EventID=26 Even though a recent Google gadget has provided us a potential glimpse at Google’s future video indexing technology, and even though both Google and Yahoo! are working with Adobe to get better at indexing the textual content within Flash movie files, for proper search optimization, think... http://www.website-dev.co.uk/blog.asp?date=8/16/2008&EventID=25 Every so often an experienced SEO in our SEO Chat forums makes a post with the goal of answering most of the concerns of those who are new to search engine optimization. Since newbies often ask the same kinds of questions this gives them one thread to turn to and saves time and sp... http://www.website-dev.co.uk/blog.asp?date=8/13/2008&EventID=24 Uploading too many new articles to a website during a very short period of time could be detrimental to a website's search engine optimisation (SEO) ...Full Article >>> ... http://www.website-dev.co.uk/blog.asp?date=8/12/2008&EventID=22 Late in June Google and Adobe announced an arrangement whereby the search engine could now read and index Shockwave Flash files. The move has been hailed as a huge step forward since Flash has up until now been invisible to the search engines and therefore invisible to searchers. ... http://www.website-dev.co.uk/blog.asp?date=8/7/2008&EventID=21 I was just fixing up our Robots.txt tutorial today, and figured that I should blog this as well. From Eric Enge's interview of Matt Cutts I created the following chart. Please note that Matt did not say they are more likely to ban you for using rel=nofollow, but they have on multiple occ... http://www.website-dev.co.uk/blog.asp?date=8/6/2008&EventID=20 If you want a well-informed perspective on where web search has been and where it s going Udi Manber can give it to you. Currently serving as Google s vice president in charge of search quality he recently granted a couple of interviews that offered among other things a rare insi... http://www.website-dev.co.uk/blog.asp?date=8/2/2008&EventID=19 "If your site is brand new and you want to compete against established sites directly on their most important keywords then you need to be good at public relations, have a better brand strategy, or have some remarkable feature that makes people want to talk about you. Without conversation and links ... http://www.website-dev.co.uk/blog.asp?date=7/31/2008&EventID=18 Some companies that offer guarantees to get to the top of the SERPs will use keywords that no one else is using. So your site ends up ranking for less competitive keywords. In and of itself, this is not a bad thing, but if searchers aren’t using those keywords to find the kinds of pr... http://www.website-dev.co.uk/blog.asp?date=7/30/2008&EventID=17 cNet recently covered a new Microsoft Search research paper on BrowseRank [PDF]. The theory behind the concept of BrowseRank is that rather than using links (PageRank) as the backbone of a relevancy algorithm, you could look at actual usage data from hundreds of millions of users.Full Ar... http://www.website-dev.co.uk/blog.asp?date=7/29/2008&EventID=16 Cuil is a new search engine that boasts over 120 billion results. However, doing this particular search:- E-commerce template ....yields zero results!! You will see:- We didn’t find any results for “e-commerce templates” Some reasons might be... * a ... http://www.website-dev.co.uk/blog.asp?date=7/28/2008&EventID=15 You get this:- http://knol.google.com/k/knol/system/knol/pages/Search?q=SEO&restrict=general# 44 competing entries for 'SEO'. How to separate the wheat from the chaff? And it's only been a few days since knol.google.com was launched - expect hundreds/thousands of competing articles for... http://www.website-dev.co.uk/blog.asp?date=7/26/2008&EventID=14 I recently had a useful web based service built but kept forgetting to use it on a daily basis. I set my IE homepage to that tool so I would remember to use it. Since then it has helped up make some great business decisions (as well as add context showing how good or bad some past decisi... http://www.website-dev.co.uk/blog.asp?date=7/25/2008&EventID=13 Hey folks, I wanted to let you know that new toolbar PageRank values should become visible over the next few days. I’m expecting that also in the next few days that we’ll be expiring some older penalties on websites. Full Article >>> ... http://www.website-dev.co.uk/blog.asp?date=7/25/2008&EventID=12 A picture may be worth a thousand words but you still need the words to get the job done. That s what I found out when I read an article written by Robert Gorell recently about updating a website that sells to a niche audience. If you think you can t improve the way your site se... http://www.website-dev.co.uk/blog.asp?date=7/25/2008&EventID=11 After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia -- and there are good ... http://www.website-dev.co.uk/blog.asp?date=7/24/2008&EventID=9 A lot of Google Adwords advertisers will know what it's like to run a load of ads only to find your daily budget never get used up. So you have a daily budget of £20, but you spend only £10-£12 a day simply because you didn't get enough clicks for that day. Google knows about this problem, so they... http://www.website-dev.co.uk/blog.asp?date=3/23/2008&EventID=8 We've known for sometime that slow loading web pages put people off. They're more likely to click back than wait to see content. Now Google are also taking this into account in regards to Google Ads:- Google said it is making this change to improve the user experience. "Interstitial pages,... http://www.website-dev.co.uk/blog.asp?date=3/8/2008&EventID=7 As the internet matures, one clear pattern is emerging : more and more sites are placing advertising - particularly Google Adsense - on their websites. The rationale is that ads earn a nice residual income without lifting a finger. This is fine if you're running a blog or enthusiast site - you... http://www.website-dev.co.uk/blog.asp?date=1/28/2008&EventID=6 "Too much information running through my brain Too much information driving me insane" - The Police (Too Much Information) Good song, shame about the lyrics. Anyway, the lyrics describe how it feels sometimes when you browse a website that has 50 categories of products listed down the lef... http://www.website-dev.co.uk/blog.asp?date=1/14/2008&EventID=5 The Wikia search engine is now live for the public to try out. I've just tried it out searching for "puresilva" (our website template) and it allows you to write a "mini article" concerning the particular search phrase you used. Not only that, there are open discussion forums (Wikipedia ... http://www.website-dev.co.uk/blog.asp?date=1/8/2008&EventID=4 As the internet gets more populous, it's harder to get your website noticed and attract repeat visitors to your site. At least this is how most people are seeing it these days. So what happens is that people, particularly on blogs, are resorting more and more to controversy and hyperbole. It's t... http://www.website-dev.co.uk/blog.asp?date=1/3/2008&EventID=3 You can now view a sample set of recent search results for each of our client's websites; just browse the portfolio on the left and view an individual website. The listings are just a very small sample of how visitors found our client's sites through the search engines. Example:-... http://www.website-dev.co.uk/blog.asp?date=12/28/2007&EventID=2 We've just launched a complete re-design of website-dev.co.uk which makes great use of our own puresilva e-commerce template. With the re-design, we are also launching some new areas to website-dev.co.uk:- - SEO Services / Google Sitemap. You can buy our link building services... http://www.website-dev.co.uk/blog.asp?date=12/23/2007&EventID=1